mccain among white voters. but didn't you under estimate the size of the minority vote? 2004 in the bush campaign where there was a sharp divide between those who thought did a lobe they were able to turn out those that thought that the president had done a successful job. i think that they spoke, their messaging spoke to them, and i think that the images of the president in the storm were very helpful to them. it reminded them of what they liked about the president. they were successful at it. >> stuart, let me get in one point here. so, if you had this election to do over, even though george bush would say i don't do do-overs -- if you had the election to do over, what is the one mistake that you as adviser to the candidate and the candidate made in this election? what might have made prromney president? >> it's a great question, a tough question. we talked about it a lot. i think we should have done a better job reaching out to women voters. the governor has a great record on women's issues. we should have d